Tuesday, May 8, 2012

Is Product Model # and MPN the same?

In listing products to your eCommerce sites, it's very important  to include the product model because it helps your site getting more visible online and helps customers to find the products exactly what they need . Google also enforced that on every products posted should must includes the MPN (stands for Manufacturers code) for Google Merchant feeds requirement and they will certainly penalize eCommerce sites that don't follow.


So, Product Model & MPN  are the same?

The answer is most of the time its Yes but it defends on the manufacturer.Some products had both the model number and the MPN the same while others are not.The best way to find out the accurate Model # or MPN is to browse the manufacturer's website or checking the product manual  included in the package.

Take a look on this screenshots:
Almost the same but the  MPN had no dash sign with ending in S ( maybe to express attributes like color & size)

Sometimes you really need to check if they're really the same or not

Encoding the same MPN and Model # saves you more time to make list

Hope it helps.Ty for reading guys...:)

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